Changyou.com ltd operates online games, primarily massively multiplayer online games, in China. Originally an internal division of Chinese Internet company Sohu, Changyou was spun off and went public in 2009. The company claims it was operating independently of Sohu as early as 2007.
Some of its games derive revenue from the sale of virtual goods, and many are licensed rather than developed in-house. Such deals have helped its roster of MMORPGs swell from two in 2009 to nearly a dozen as of 2014.
C. 2009, its most popular game may have been the MMO Tian Long Ba Bu, which translated means "Novel of Eight Demigods". Some games in its portfolio are available to play outside of China in countries including Malaysia, Taiwan, Thailand, the United States, and Vietnam.
In 2011, the company purchased nearly 70% of a browser games maker, 7Road.
|Genre||massively multiplayer online games|
|Predecessor||An online games unit of Sohu|
|Founded||August 6, 2007 (2007-08-06)|
|Traded as||NASDAQ: CYOU|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Computer Software: Prepackaged Software is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Changyou.com Limited sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Changyou.com Limited with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Changyou.com Limited based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.