CBS logo CBS Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


CBS Corporation is an American mass media corporation focused on commercial broadcasting, publishing, and television production, with most of its operations in the United States. The president, chief executive and executive chairman of the company is Leslie Moonves. Sumner Redstone, owner of National Amusements, controls CBS by way of his majority ownership of the company's Class A voting stock; he also serves as chairman emeritus. The company began trading on the NYSE on January 3, 2006. Until then, the corporation was known as Viacom, and is the legal successor to said company. A new company, keeping the Viacom name, was spun off from CBS. CBS, not Viacom, retains control of over-the-air television, and recording formerly owned by the larger company. CBS has its headquarters in the CBS Building, Midtown, Manhattan, New York City, United States.

Quick facts about CBS

Subsidiaries CBS CBS Interactive CBS Records CBS Sports Network CBS Television Distribution CBS Television Studios CBS Films Westinghouse Licensing Corporation Showtime Networks Simon & Schuster Digital assets of TV Guide The CW (50%) Pop (50%) Full list of assets here
Founded May 3, 1971; 46 years ago (1971-05-03) (as Viacom) January 3, 2006; 11 years ago (2006-01-03) (as CBS Corporation)
Products Movie production, TV production, Broadcasting, Cable television, Record label, Publishing, Internet
Key people Sumner Redstone (Chairman Emeritus) Leslie Moonves (President, CEO, and Exec. Chairman)
Divisions CBS Entertainment CBS Cable Networks CBS Publishing CBS Local Broadcasting

Net Promoter Score for Top Brands compared with CBS

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Entertainment is 0.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If CBS sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of CBS with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Other companies with Net Promoter Score similar to CBS

We have estimated the Net Promoter Score of CBS based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.