Caterpillar, Inc. Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

7

Caterpillar Inc. is an American corporation which designs, develops, engineers, manufactures, markets and sells machinery, engines, financial products and insurance to customers via a worldwide dealer network. Caterpillar is a leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. With more than US$89 billion in assets, Caterpillar was ranked number one in its industry and number 44 overall in the 2009 Fortune 500. In 2016 Caterpillar was ranked #59 on the Fortune 500 list and #194 on the Global Fortune 500 list. Caterpillar stock is a component of the Dow Jones Industrial Average.

Caterpillar Inc. traces its origins to the 1925 merger of the Holt Manufacturing Company and the C. L. Best Tractor Company, creating a new entity, the California-based Caterpillar Tractor Company. In 1986, the company re-organized itself as a Delaware corporation under the current name, Caterpillar Inc. Caterpillar's headquarters are located in Peoria, Illinois; it announced in January 2017 that over the course of that year it would relocate its headquarters to Chicago.

Quick facts about Caterpillar, Inc.

Subsidiaries

Subsidiary List Caterpillar Financial Services Caterpillar Insurance Holdings Caterpillar Logistics Services Caterpillar Marine Power Systems FG Wilson Perkins Engines Progress Rail Services Corporation Solar Turbines

Products

Products List D11 Bulldozer 345C L Excavator 930G Wheel Loader 797F Haul Truck C13 Diesel Engine C32 Diesel/Gasoline Engine C280 Diesel/Gasoline Engine

Traded as

NYSE: CAT DJIA Component S&P 100 Component S&P 500 Component

Founded

April 15, 1925; 92 years ago (1925-04-15) California, U.S.

Services

Services List Financing Insurance Maintenance Training

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Caterpillar, Inc.'s estimated NPS of 7 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Capital Goods / Construction / Ag Equipment / Trucks is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Caterpillar, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Caterpillar, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Caterpillar, Inc.

Company Industry Score
Goldman Sachs Financial Services / Banking 5
Sprint Telecommunications / Wireless Carrier 5
Mastercard Financial Services / Credit cards 5
Verizon Telecommunications / Cable/TV service 7
Virgin Mobile UK Telecommunications / Wireless Carrier 7
O2 Telecommunications / Wireless Carrier 7
Caterpillar, Inc. Capital Goods / Construction / Ag Equipment / Trucks 7
Visa Financial Services / Credit cards 8
J.P. Morgan Financial Services / Banking 8
Allianz Financial Services / Banking 8
Yahoo! Consumer Brands / Internet 9

We have estimated the Net Promoter Score of Caterpillar, Inc. based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.