Société Cartier is a French luxury goods conglomerate company. The company designs, manufactures, distributes and sells jewellery and watches. Founded in Paris, France in 1847 by Louis-François Cartier, the company remained under family control until 1964. The company maintains its headquarters in Paris and is now a wholly owned subsidiary of the Compagnie Financière Richemont SA.
Cartier is well known for its jewellery and wrist watches, including the "Bestiary", the diamond necklace created for Bhupinder Singh the Maharaja of Patiala and the "Santos" wristwatch of 1904.
Cartier has a long history of sales to royalty and celebrities. For example, Kate Middleton, the Duchess of Cambridge, has been seen wearing the Cartier Ballon Bleu timepiece. King Edward VII of England referred to Cartier as "the jeweller of kings and the king of jewellers." For his coronation in 1902, Edward VII ordered 27 tiaras and issued a royal warrant to Cartier in 1904. Similar warrants soon followed from the courts of Spain, Portugal, Russia, Siam, Greece, Serbia, Belgium, Romania, Egypt, Albania, Monaco, and the House of Orleans.
|Industry||Jewellery manufacturing Watchmaking Retailing|
|Founded||Paris, France (1847; 170 years ago (1847))|
|Key people||Cyrille Vigneron, CEO|
|Revenue||$ 6.1 billion (2016)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Luxury is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Cartier sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Cartier with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Cartier based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.