Carter's, Inc. Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

6

Carter & Carter Group plc was a British-based public limited company that provided outsourced training services and apprenticeships on behalf of various international companies and UK government organisations, such as the Learning and Skills Council.

Established by Phillip Carter in 1992, the company employed 500 people and had its headquarters in Ruddington, Nottinghamshire, England, with offices in Australia, Germany and Japan.

Following the death of founder Philip Carter in a helicopter accident on 1 May 2007, the company's shares were suspended on 3 October due to the uncertainty of its financial position.

In early March 2008, Carter & Carter entered into administration after it failed to reach agreement with its banks over a financial restructuring. Near to the end of the month, Newcastle College bought the majority of the company.

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Carter's, Inc.'s estimated NPS of 6 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Non-Durables / Apparel is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Carter's, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Carter's, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Carter's, Inc.

Company Industry Score
Goldman Sachs Financial Services / Banking 5
Mastercard Financial Services / Credit cards 5
Disney TV Consumer Brands / Entertainment 5
NatWest Personal Banking Financial Services / Banking 5
Freeview Telecommunications / Cable/TV service 5
Sprint Telecommunications / Wireless Carrier 5
EE Telecommunications / Wireless Carrier 5
Virgin Mobile UK Telecommunications / Wireless Carrier 7
Verizon Telecommunications / Cable/TV service 7
O2 Telecommunications / Wireless Carrier 7

We have estimated the Net Promoter Score of Carter's, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.