Carnival Corporation & plc is an American-British cruise company and the world's largest travel leisure company, with a combined fleet of over 100 vessels across 10 cruise line brands. A dual listed company, Carnival is composed of two companies, Carnival Corporation and Carnival plc, which are combined and function as one entity, effectively being a general partnership between its two component public corporations, listed on the New York Stock Exchange and London Stock Exchange respectively. As such, Carnival is the only company in the world to be listed on both the S&P 500 and FTSE 100 indices. Carnival Corporation's global headquarters is located in Miami, Florida, in the United States, with UK headquarters at Southampton, Hampshire, and with regional offices in Australia, Germany and Italy.
|Brands||AIDA Cruises Carnival Cruise Line Costa Cruises Fathom P&O Cruises P&O Cruises Australia Cunard Princess Cruises Holland America Line Seabourn|
|Traded as||NYSE: CCL NYSE: CUK LSE: CCL S&P 500 Component FTSE 100 Constituent|
|Key people||Micky Arison (Chairman) Arnold W. Donald (President and CEO)|
|Founded||1972; 45 years ago (1972) (as Carnival Cruise Line)|
|Trading name||Carnival Corporation Carnival plc|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Marine Transportation is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Carnival Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Carnival Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Carnival Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.