Carmike Cinemas was a motion picture exhibitor headquartered in Columbus, Georgia. As of March 2016, the company had 276 theaters with 2,954 screens in 41 states, and was the fourth largest movie theater in the United States. The company bills itself as "America's Hometown Theatre" and Carmike theaters are largely positioned in rural or suburban areas with populations under 200,000. The company's theaters operate under various names and will generally have a name followed by the number of auditoriums at that location; for example, "Carmike 15".
On March 4, 2016, AMC Theatres announced its intent to acquire Carmike Cinemas. The deal was closed on December 21, 2016; the Carmike locations will be amalgamated under the AMC name.
|Subsidiaries||Eastwynn Theatres, Inc. George G. Kerasotes Corporation GKC Indiana Theatres, Inc. GKC Michigan Theatres, Inc. GKC Theatres, Inc. Military Services, Inc. Sundance Cinemas|
|Key people||Roland C. Smith Chairman of the Board S. David Passman (President & CEO) Fred Van Noy COO Richard Hare CFO|
|Defunct||December 21, 2016 (currently soon-to-be-defunct brand of AMC)|
|Area served||Primarily Rural and suburban areas|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Movies / Entertainment is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Carmike Cinemas, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Carmike Cinemas, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Carmike Cinemas, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.