Capella Education Company logo Capella Education Company Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


Capella Education Company is an education services holding company which owns for-profit, online Capella University and other assets.

What is now the Capella Education Company was founded in 1991 by Stephen Shank, former CEO of Tonka Corporation. In 1993, it opened The Graduate School of America. In 1999, the company and university were renamed to their current, Capella Education Company and University. In 2003, the company was named to Inc. magazine's Inc. 500 Hall of Fame after being named one of America's 500 Fastest-Growing Private Companies for the fifth year in a row. Prior to going public the company raised more than $67 million from private investors, including Maveron.

On January 8, 2005, Capella Education Co. said it had two new investors following deals totaling more than $60 million. The company announced its intentions to go public with an initial public offering in April 2005. It reported 2005 earnings of $10.2 million on sales of nearly $150 million. On November 9, 2006, it completed a public offering that raised $80 million.

Quick facts about Capella Education Company

Headquarters Capella Tower Minneapolis, Minnesota, USA
Traded as NASDAQ: CPLA S&P 600 Component
Key people Kevin Gilligan, CEO
Services Online education

Net Promoter Score for Top Brands compared with Capella Education Company

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Other Consumer Services is 0.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Capella Education Company sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Capella Education Company with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Other companies with Net Promoter Score similar to Capella Education Company

We have estimated the Net Promoter Score of Capella Education Company based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.