American Skiing Company was one of the largest operators of alpine ski, snowboard and golf resorts in the United States. Its resorts included Sunday River and Sugarloaf, in Maine and The Canyons in Utah.
In 1980, Les Otten, the son of a German immigrant, purchased the Sunday River resort for $840,000 from the Sherburne Corporation. Sunday River included one double chair and a couple of surface lifts at the time. Sunday River slowly grew to become New England's second most popular resort in the 1990s.
In 1994, Otten formed LBO Resort Enterprises Corp and purchased Attitash Bear Peak in New Hampshire. By 1995, Sugarbush, Vermont was added to the portfolio of LBO resorts.
In 1996, Otten purchased Mount Cranmore in the Mount Washington Valley of New Hampshire. Later that year, Otten sought to purchase S-K-I Ltd., owners of Killington, Mount Snow, and Haystack, Vermont, Waterville Valley, New Hampshire, and controlling interest in Sugarloaf, Maine. Because of monopoly concerns, the company was only allowed to purchase Killington, Mount Snow, Haystack, and Sugarloaf. Upon acquiring S-K-I Ltd., LBO Resort Enterprises was renamed the American Skiing Company
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Travel and Hospitality / Other is 51.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Canyons Ltd sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Canyons Ltd with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Canyons Ltd based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.