Canon Inc. is a Japanese multinational corporation specialized in the manufacture of imaging and optical products, including cameras, camcorders, photocopiers, steppers, computer printers and medical equipment. It is headquartered in Ōta, Tokyo, Japan.
Canon has a primary listing on the Tokyo Stock Exchange and is a constituent of the TOPIX index. It has a secondary listing on the New York Stock Exchange. At the beginning of 2015, Canon was the tenth largest public company in Japan when measured by market capitalization.
|Products||SLR cameras, still cameras, photocopiers, digital cameras, camcorders, printers, scanners, lenses, LCDs, ophthalmic instruments, magnetic heads, micro motors and other office supplies|
|Founded||August 10, 1937; 79 years ago (1937-08-10) (as Seikikōgaku kenkyūsho (Jpn. 精機光學研究所, Precision Optical Industry Co. Ltd.) Tokyo, Japan|
|Divisions||Office Business Unit, Consumer Business Unit, Industry and Others Business Unit|
|Key people||Fujio Mitarai (Chairman & CEO) Masaya Maeda (President & COO)|
|Founder||Takeshi Mitarai Goro Yoshida Saburo Uchida Takeo Maeda|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Hardware is 64.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Canon sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Canon with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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