Canadian Natural Resources Limited, or CNRL or Canadian Natural, is an oil and gas exploration, development and production company with its corporate head office in Calgary, Alberta. Along with its core area Western Canadian Sedimentary Basin, CNRL was Canada's largest oil company and Canada's "single biggest conventional heavy oil producer". By 2009 CNRL ranked number 251 on the Forbes Global 2000 list.
CNRL is one of the largest independent crude oil and natural gas producers in the world, with its head office in Calgary, and operations focused in the Western Canadian Sedimentary Basin, the North Sea and offshore West Africa.
|Key people||Steve Laut, President Tim S. Mckay, COO Murray Edwards, chairman of the board|
|Revenue||$17.945 billion CAD (2013, before royalties)|
|Traded as||TSX: CNQ NYSE: CNQ S&P/TSX 60 component|
|Founded||Calgary, Alberta (1973)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Energy / Oil & Gas Production is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Canadian Natural Resources Limited sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Canadian Natural Resources Limited with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Canadian Natural Resources Limited based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.