The Campbell Soup Company, also known as Campbell's, is an American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey. Campbell's divides itself into three divisions: the simple meals division, which consists largely of soups both condensed and ready-to-serve, the baked snacks division, which consists of Pepperidge Farm, and the health beverage division, which includes V8 juices. Campbell's runs a program for schools, Labels for Education.
|Products||Campbell's Erasco Bolthouse Farms Pepperidge Farm Arnott's Pace StockPot V8 Liebig Royco|
|Key people||Paul R. Charron (Chairman) Denise Morrison (President and CEO)|
|Total assets||US$6.862 billion (July 31, 2011)|
|Total equity||US$1.096 billion (July 31, 2011)|
|Traded as||NYSE: CPB S&P 500 Component|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Food Consumer Products is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Campbell Soup sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Campbell Soup with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Campbell Soup based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.