Caesars Entertainment Corporation, is an American gaming corporation based in Paradise, Nevada that owns and operates over 50 casinos and hotels, and seven golf courses under several brands. It is the fourth-largest gaming company in the world, with annual revenues of $8.6 billion. Caesars is a public company, majority-owned by a group of private equity firms led by Apollo Global Management and TPG Capital.
Caesars's largest operating unit filed for Chapter 11 bankruptcy protection in January 2015.
|Brands||Horseshoe Gaming Holding Corporation World Series of Poker Total Rewards London Clubs International|
|Owner||Apollo Global Management (30%) TPG Capital (30%) Paulson & Co. (10%)|
|Formerly called||The Promus Companies (1990–1995) Harrah's Entertainment (1995–2010)|
|Founded||October 29, 1937; 79 years ago (1937-10-29)|
|Key people||Mark Frissora (CEO) Gary Loveman (Chairman)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Hotels / Resorts is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Caesars Acquisition Company sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Caesars Acquisition Company with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Caesars Acquisition Company based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.