Cabela's Inc. is an American direct marketer and specialty retailer of hunting, fishing, boating, camping, shooting, and related outdoor recreation merchandise, based in Sidney, Nebraska. The company was founded by Richard N. Cabela in 1961 and went public in 2004, with that fiscal year's revenue reaching $1.56 billion, a 50% growth since 2001.
The largest Cabela's is also known for the biggest indoor habitat. They are known for their many taxidermies, but what the Cabela's is best known for in Ohio are the live squirrels on their two-story mountain habitat. Its direct marketing operation is one of the largest in the United States. Cabela's mail-order catalogs are shipped to 50 states and 120 countries. More than 120 million catalogs were mailed in its first year as a public company. It also has "Trophy Properties LLC" .
|Key people||Dick Cabela (Co-founder, Chairman) Jim Cabela (Co-founder, Vice Chairman) Thomas Millner (CEO) Michael Copeland (Chief operating officer) Brian Linneman (Senior Vice President of Merchandising and Marketing) Ralph Castner (Chief Financial Officer)|
|Products||Hunting, fishing, and outdoor merchandise|
|Founded||Chappell, Nebraska, U.S. (1961)|
|Number of locations||82 (May 2016, U.S. and Canada)|
|Traded as||NYSE: CAB S&P 400 Component|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Specialty Retailers: Other is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Cabela's sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Cabela's with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Cabela's based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.