C2FO Net Promoter Score 2023 Benchmarks

Last known Net Promoter Score is


C2FO is a financial technology company and the creator of the first market for working capital. C2FO operates the C2FO working capital market.

The company was founded in January 2008 by Sandy Kemper, former CEO of UMB Financial Corporation. C2FO was previously known as Pollenware. The name changed to C2FO based on customer feedback that the market delivered collaborative cash flow optimization or C2FO, an acronym for what the market provides.

The first C2FO market clearing took place in 2010, and received backing of venture firm Union Square Ventures, known for investing in companies like Twitter and Zynga. In Q2 2015, C2FO completed a $40MM round of equity funding led by Temasek, a global investment company based in Singapore. Temasek joined a list of C2FO investors including Union Square Ventures, Summerhill Venture Partners, OPENAIR Equity Partners, Mithril Capital, and Tiger Global. In Q1 2016, Citi Ventures became the newest investor.

C2FO posted its first $1 billion quarter in the fourth quarter of 2013. It experienced growth during 2014, handling $2.9 billion worth of transactions in the fourth quarter of 2014, with $1.4 billion of that happening in December. In September, 2015 C2FO announced it had reached the $1 billion-a-week milestone for the amount of working capital trading on its platform.

Quick facts about C2FO

Products dynamic early payment program, working capital marketplace, supplier early payment portal, short-term cash optimization
Headquarters Kansas City, MO, United States
Industry Financial technology
Founder Sandy Kemper
Website www.c2fo.com

Net Promoter Score for Top Brands compared with C2FO

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Financial Services / Brokerage and investments is 51.

Browse NPS benchmarks

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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If C2FO sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of C2FO with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

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Financial Services / Brokerage and investments companies with similar Net Promoter Score

Other companies with Net Promoter Score similar to C2FO

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