Bulletproof Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


Bulletproof Coffee is a branded coffee drink consisting of "upgraded" black coffee blended with grass-fed butter and "Brain Octane oil", an 8-carbon fraction of medium-chain triglyceride oil. The recipe was created by Dave Asprey and first posted to his blog in 2009. Asprey claims that the drink boosts cognitive performance and weight loss, and it has been consumed by sportspeople and Silicon Valley entrepreneurs.

Quick facts about Bulletproof


Bulletproof Coffee


Beverages, coffee

Number of locations

2 stores (2016)


Upgraded coffee


United States

Technology / Software companies with similar Net Promoter Score

Company Score
Jitbit Helpdesk 42
CaterTrax 44
Check Point Software 33
VMWare 45
Microsoft 45
OneDrive 45
Dropbox 32
EDS 48
Splunk (SPLK) 50

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Bulletproof's estimated NPS of 39 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Software is 58.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Bulletproof sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Bulletproof with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.

We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Bulletproof

Company Industry Score
Hyundai Consumer Brands / Car Manufacturers 39
Panasonic Consumer Brands / Electronics 39
UkrSibbank Financial Services / Banking 39
IMCA Service Providers (B2B) 39
Mercedes-Benz Consumer Brands / Car Manufacturers 39
TracFone Telecommunications / Wireless Carrier 39
Kia Consumer Brands / Car Manufacturers 39
UPS Logistics / Delivery/postal services 39
Cisco Technology / Other 38
Johnnie Walker Consumer Brands / FMCG 38

We have estimated the Net Promoter Score of Bulletproof based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.