Build-A-Bear Workshop, Inc. is an American retailer headquartered in Overland, Missouri, that sells teddy bears and other stuffed animals. Customers go through an interactive process in which the stuffed animal of their choice is assembled and customized during their visit to the store. Build-A-Bear Workshop is the largest chain that operates in this style. The company has been acclaimed for the quality of its working environment, especially as a workplace for teenagers.
The company's slogan was "Where Best Friends Are Made" from 1997 to 2013 and is currently "The Most Fun You'll Ever Make".
|Key people||Ben Dunlop(founder) Victoria Justice (spokesperson) Larry Nabisco (business owner) Ben Dunlop (President & CEO)|
|Revenue||United States dollar377.7 million (2015)|
|Founded||1997; 20 years ago (1997)|
|Products||Stuffed toys Sports Stuff|
|Headquarters||Overland, Missouri, U.S.|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Recreational Products / Toys is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Build-A-Bear Workshop, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Build-A-Bear Workshop, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Build-A-Bear Workshop, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.