BT Sport is a group of sports television channels provided by BT Consumer; a division of BT Group in the United Kingdom and Ireland that was launched on 1 August 2013. The channels are based at the former International Broadcast Centre at the Queen Elizabeth Olympic Park in London. BT Sport is available on the BT TV, Sky and Virgin Media television platforms in the UK.
BT Sport holds exclusive live UK TV rights to 42 Premier League matches per season as well as exclusive rights to the UEFA Champions League, UEFA Europa League, National League, Serie A, Ligue 1, the Bundesliga, the Primeira Liga, the FA Community Shield, the FA Trophy, MotoGP, FIH Hockey World League and the Aviva Premiership. BT Sport also holds shared rights to the FA Cup with the BBC, the Scottish Professional Football League with Sky Sports and BBC Alba and the Rugby Champions and Challenge Cups with Sky Sports.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Entertainment is 19.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If BT Sport sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of BT Sport with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
| Company | Score |
|---|---|
| BT Sport | -22 |
| Channel 5 | -18 |
| Amazon Prime | -11 |
| Mediacom | 2 |
| ESPN | 2 |
| Discovery Channel | 4 |
| Disney TV | 5 |
| Showtime | 11 |
| Blockbuster on Demand | 11 |
| MTV | 12 |
| Score | Date | Source |
|---|---|---|
|
-22
|
2016-03-23 | https://www.ampereanalysis.com/blog/69edaa74-4b88-40cb-aa7e-555c9e8a6979 |
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