The Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, is an American corporation that is active in developing, manufacturing and marketing a wide variety of products since 1845. Today, Brunswick Corporation is home to some of the world's most powerful lifestyle brands including Life Fitness, Mercury Marine, and many popular boating brands such as Sea Ray, Bayliner, Crestliner, Boston Whaler, and Harris Boats, which are contained within the Brunswick Boat Group Division of Brunswick Corporation. Brunswick's global headquarters is in the northern Chicago suburb of Lake Forest, Illinois. In 2016, it had sales of US$4.5 billion with free cash flow of $234 million.
|Key people||Dustan E. McCoy (Chairman of the Board) & (CEO)|
|Traded as||NYSE: BC S&P 400 Component|
|Revenue||US$4.489 billion (2016)|
|Total assets||US$3.285 billion (2016)|
|Total equity||US$1.44 billion (2016)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Transportation Equipment is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Brunswick sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Brunswick with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Brunswick based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.