Bronto Software is a cloud-based marketing automation provider based in Durham, North Carolina. Bronto Software provides a marketing platform for online and multi-channel retailers to run email marketing and cross-channel marketing campaigns. The software is delivered through software as a service. The company has over 1300 brands worldwide and it lists among its customers well-known brands like Armani Exchange, Timex, Samsonite, and Gander Mountain. In 2014, Bronto Software took over as the #1 email marketing provider to the Internet Retailer 1000. The platform provider increased count of clients in the index by 25% YOY. Notable Bronto clients in the list include NastyGal, JustFab, Bonobos, CafePress and Boot Barn.
|Industry||Email marketing, Social Media, Mobile Marketing, E-Commerce, SaaS|
|Founder||Joe Colopy CEO Chaz Felix COO|
|Headquarters||Durham, North Carolina|
|Number of employees||300 (2016)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Software is 56.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Bronto sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Bronto with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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