British Gas is an energy and home services provider in the United Kingdom. It is the trading name of British Gas Services Limited and British Gas New Heating Limited, both subsidiaries of Centrica. Serving around twelve million homes in the UK, British Gas is the biggest UK energy supplier and is considered one of the Big Six dominating the gas and electricity market in the United Kingdom.
The brand British Gas remains from the demerger of the British Gas Corporation in 1997, which formed Centrica, BG Group and Transco. The British Gas Corporation was a result of the restructuring of the UK gas industry following the Gas Act 1972. The act merged all of the area boards and created the British Gas Corporation.
The British Gas Corporation was privatised as British Gas plc by the Thatcher government and on 8 December 1986 its shares were floated on the London stock market.
Centrica trades as Scottish Gas in Scotland.
|Predecessor||1812 (as the Gas Light and Coke Company) 1948 (as the area gas boards) 1973 (as the British Gas Corporation) 1986 (as British Gas plc)|
|Products||Gas Electricity Boilers and central heating Plumbing and drains Renewable Energy Home appliance services|
|Headquarters||Staines-upon-Thames, United Kingdom|
|Founded||1997 (as a subsidiary of Centrica)|
|Key people||Mark Hodges (Managing Director)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Other is 46.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If British Gas Services sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of British Gas Services with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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