Brinker International logo Brinker International Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


Brinker International, Inc. is an American multinational hospitality industry company that owns Chili's and Maggiano's Little Italy restaurant chains. Founded in 1975 and based in Dallas, Texas, Brinker currently owns, operates, or franchises 1,629 restaurants under the names Chili's Grill & Bar and Maggiano's Little Italy worldwide.

Quick facts about Brinker International

Key people Douglas H. Brooks, Chairman Wyman T. Roberts, CEO Mohamed Abdelnabi, Director Of Operations Chilis UAE/OMAN
Founder Larry Lavine (Chili's Grill & Bar) Norman E. Brinker (Brinker International, Inc.)
Predecessor Chili's Grill & Bar (1975-76) Chili's, Inc. (1976-91)
Headquarters 6820 LBJ Freeway Dallas, Texas, U.S. 75240
Subsidiaries Chili's Maggiano's Little Italy

Net Promoter Score for Top Brands compared with Brinker International

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Food Services is 0.

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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Brinker International sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Brinker International with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Other companies with Net Promoter Score similar to Brinker International

We have estimated the Net Promoter Score of Brinker International based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

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