The Brink's Company is an American security and protection company headquartered outside of Richmond, Virginia, United States. Its core business is Brink’s Inc.; it spun off its Brink’s Home Security operations into a separate company in 2008. The Brink’s brand and reputation span around the globe. In 2013, its international network serves customers in more than 100 countries and employs approximately 70,000 people. Operations include approximately 1,100 facilities, and 13,300 vehicles. The company emerged from the Pittston Company and changed its name to the Brink’s Company in 2003.
|Number of locations||650 branches and 7,800 vehicles in 150 countries|
|Headquarters||1801 Bayberry Court Richmond, VA 23226|
|Key people||Douglas A. Pertz (President & CEO)|
|Traded as||NYSE: BCO S&P 600 Component|
|Revenue||US$3.942 billion (FY 2013)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Diversified Outsourcing Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Brink's sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Brink's with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Brink's based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.