Boyd Gaming Corporation is an American gaming and hospitality company based in Paradise, Nevada. The company continues to be run by founder Sam Boyd's family under the management of Sam's son, Bill Boyd, who currently serves as the company's executive chairman after retiring as CEO in January 2008.
As of December 31, 2009, the 15 wholly owned properties had 7,550 hotel rooms. It also had 812,500 square feet of casino space with 21,400 slot machines and 425 table games. Gaming revenue is 75% of total gross revenue.
|Founded||January 1, 1975; 42 years ago (January 1, 1975)|
|Industry||Gambling, Hotels, Entertainment|
|Headquarters||Paradise, Nevada, United States|
|Traded as||NYSE: BYD S&P 600 Component|
|Number of employees||18,290 (December 2014)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Hotels, Casinos, Resorts is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Boyd Gaming sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Boyd Gaming with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Boyd Gaming based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.