Boston Beer Company, Inc. (The) logo Boston Beer Company, Inc. (The) Net Promoter Score 2018 Benchmarks

Estimated Net Promoter Score is

11

The Boston Beer Company is a brewer founded in 1984. Boston Beer Company's first brand of beer was named Samuel Adams after Founding Father Samuel Adams, an American revolutionary patriot. The company launched Angry Orchard brand hard ciders in 2012.

Based on sales in 2014, the Boston Beer Company is the second-largest craft brewery in the U.S.

Quick facts about Boston Beer Company, Inc. (The)

Key people Jim Koch Chairman Martin F. Roper President and Chief Executive Officer Frank Smalla Chief Financial Officer and Treasurer Quincy Troupe Vice President of Operations John C. Geist Chief Sales Officer David L. Grinnell Vice President of Brewing
Production output 4.0 million US beer barrels (4,700,000 hL) in 2016
Headquarters Boston, MA (Administrative Offices and Brewery)
Traded as NYSE: SAM S&P 400 Component
Number of employees 1,325 (December 27, 2014)

Net Promoter Score for Top Brands compared with Boston Beer Company, Inc. (The)

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Non-Durables / Beverages (Production / Distribution) is 0.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Boston Beer Company, Inc. (The) sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Boston Beer Company, Inc. (The) with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

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Other companies with Net Promoter Score similar to Boston Beer Company, Inc. (The)

We have estimated the Net Promoter Score of Boston Beer Company, Inc. (The) based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.