Bose Corporation is an American privately held corporation, based in Framingham, Massachusetts, that designs, develops and sells audio equipment. Founded in 1964 by Amar Bose, the company sells its products throughout the world. Forbes estimates that in the 2015 financial year, Bose received revenue of US$3.5 billion and employed approximately 11,700 people.
Bose is best known for its home audio systems and speakers, noise cancelling headphones, professional audio systems and automobile sound systems. The company has also conducted research into suspension technologies for cars and heavy-duty trucks and into the subject of cold fusion. Bose has a reputation for being particularly protective of its patents, trademarks, and brands.
A majority of Bose Corporation's shares were given by Amar Bose in 2011 to his alma mater and former employer, the Massachusetts Institute of Technology. They receive cash dividends, but are prohibited from selling the shares and are unable to participate in the management and governance of the company.
|Products||Loudspeakers, headphones, audio equipment, car audio, Professional audio|
|Owner||Massachusetts Institute of Technology (majority non-voting shareholder)|
|Headquarters||Framingham, Massachusetts, U.S.|
|Key people||Bob Maresca (President & CEO)|
|Founded||1964; 53 years ago (1964)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Electronics is 45.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Bose sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Bose with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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