BMW logo BMW Net Promoter Score 2023 Benchmarks

Last known Net Promoter Score is


Bayerische Motoren Werke AG, is a German luxury vehicle, motorcycle, and engine manufacturing company founded in 1916. It is one of the best-selling luxury automakers in the world. The company is a component of the Euro Stoxx 50 stock market index. Headquartered in Munich, Bavaria, BMW owns Mini cars and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcars under the BMW Motorsport division and motorcycles under BMW Motorrad, and plug-in electric cars under the BMW i sub-brand and the "iPerformance" model designation within the regular BMW lineup.

Quick facts about BMW

Subsidiaries List Transportation Rolls-Royce Motor Cars BMW China BMW Brilliance (50%) BMW M BMW of America LLC BMW US Manufacturing Company Sports BMW F1 Automotive Design DesignworksUSA International BMW Japan BMW South Africa BMW of Canada BMW Egypt BMW Korea BMW Australia BMW India
Predecessor Rapp Motorenwerke Bayerische Flugzeugwerke AG (BFW) Automobilwerk Eisenach
Key people Harald Krüger (CEO) Norbert Reithofer (Chairman of the Supervisory Board)
Owner Stefan Quandt (29%) Susanne Klatten (21%) Public float (50%)
Products Luxury vehicles, sports cars, motorcycles, bicycles

Net Promoter Score for Top Brands compared with BMW

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Car Manufacturers is 39.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If BMW sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of BMW with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Consumer Brands / Car Manufacturers companies with similar Net Promoter Score

Company Score
BMW 40
Mercedes-Benz 39
Kia 39
Hyundai 39
Audi 37
Toyota 33
Honda 49
Volkswagen 28
Ford 28
Harley Davidson 52

Other companies with Net Promoter Score similar to BMW

Net Promoter Score benchmark sources

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