Bayerische Motoren Werke AG, is a German luxury vehicle, motorcycle, and engine manufacturing company founded in 1916. It is one of the best-selling luxury automakers in the world. The company is a component of the Euro Stoxx 50 stock market index. Headquartered in Munich, Bavaria, BMW owns Mini cars and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcars under the BMW Motorsport division and motorcycles under BMW Motorrad, and plug-in electric cars under the BMW i sub-brand and the "iPerformance" model designation within the regular BMW lineup.
| Subsidiaries | List Transportation Rolls-Royce Motor Cars BMW China BMW Brilliance (50%) BMW M BMW of America LLC BMW US Manufacturing Company Sports BMW F1 Automotive Design DesignworksUSA International BMW Japan BMW South Africa BMW of Canada BMW Egypt BMW Korea BMW Australia BMW India |
|---|---|
| Predecessor | Rapp Motorenwerke Bayerische Flugzeugwerke AG (BFW) Automobilwerk Eisenach |
| Key people | Harald Krüger (CEO) Norbert Reithofer (Chairman of the Supervisory Board) |
| Owner | Stefan Quandt (29%) Susanne Klatten (21%) Public float (50%) |
| Products | Luxury vehicles, sports cars, motorcycles, bicycles |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Car Manufacturers is 39.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If BMW sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of BMW with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
| Company | Score |
|---|---|
| BMW | 40 |
| Mercedes-Benz | 39 |
| Kia | 39 |
| Hyundai | 39 |
| Audi | 37 |
| Toyota | 33 |
| Honda | 49 |
| Volkswagen | 28 |
| Ford | 28 |
| Harley Davidson | 52 |
| Score | Date | Source |
|---|---|---|
|
40
|
2013-04-01 | http://wordofmouthindex.com/womi-scores/top-100-brands/ |
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