The Blue Bird Corporation is an American bus manufacturer headquartered in Fort Valley, Georgia. Best known for as a manufacturer of school buses, the company has also manufactured a wide variety of other bus types, including transit buses, motorhomes, and specialty vehicles such as mobile libraries and mobile police command centers. Currently, Blue Bird concentrates its product lineup on school and activity buses and specialty vehicle derivatives.
After company founder A.L. Luce produced a steel-panel school bus in his auto dealership in 1927, he started production of bus bodies exclusively in 1932, founding Blue Bird Body Company in Fort Valley, Georgia. Remaining under family control into the early 1990s, the company changed hands several times in the 2000s and became publicly owned in February 2015, with previous owner Cerberus Capital Management holding a 58% share of the company.
|Parent||Merrill Lynch Capital Partners (1992-1999) Henlys plc (1999-2004) Cerberus Capital Management (2006-2014, still owns 58% of shares)|
|Area served||United States Canada Over 60 countries worldwide Africa Asia the Caribbean Latin America Europe Middle East|
|Headquarters||402 Blue Bird Blvd P.O. Box 937 Fort Valley, GA 31030|
|Key people||Phil Horlock, President and CEO|
|Products||School buses Activity buses|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Capital Goods / Construction / Ag Equipment / Trucks is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Blue Bird Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Blue Bird Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Blue Bird Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.