Blucora. InfoSpace changed its name to Blucora and NASDAQ symbol from INSP to BCOR on June 7, 2012. This event reflected the company's change as the owner of two online businesses, after its acquisition of TaxACT in January 2012, and distinguishes the parent company from its search business operating unit, which is called InfoSpace.
Blucora's InfoSpace business provides metasearch and private-label Internet search services for consumers and online search and monetization solutions to a network of more than 100 partners worldwide. InfoSpace's main metasearch site is Dogpile; its other brands are WebCrawler, and MetaCrawler.
Blucora's TaxACT subsidiary offers online tax preparation services. Founded in 1998 and made by 2nd Story Software, in the 2005 tax season, TaxACT became the first to offer free federal tax software and free e-file to all U.S. taxpayers.
| Founder(s) | Punam Agrawal, Glenn Byrd, Jean-Remy Facq, Anu Jain, Naveen Jain, Sanjay Kohli, Kevin Marcus, Charles Mathieu, Chris Matty, Richard Openheimer |
|---|---|
| Services | metasearch and private-label Internet search tax preparation services |
| Founded | March 1996; 21 years ago (1996-03) (as Infospace, Inc.) |
| Key people | John S. Clendening (President and CEO) |
| Traded as | NASDAQ: BCOR S&P 600 Component |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / EDP Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Blucora, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Blucora, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of Blucora, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.