Blockbuster on Demand logo Blockbuster on Demand Net Promoter Score 2023 Benchmarks

Last known Net Promoter Score is


Blockbuster LLC was an American-based provider of home movie and video game rental services through video rental shops, DVD-by-mail, streaming, video on demand, and cinema theater. The company became nationally well-known in the 1990s, and at its peak in 2004, Blockbuster consisted of approximately 60,000 employees and 9,000 stores.

Competition from Netflix, Redbox, and other video on demand services were major factors that led to the company's eventual demise. Blockbuster began to lose significant revenue in the mid-to-late 2000s, and in 2010, the company filed for bankruptcy protection. The following year, its remaining 1,700 stores were bought by satellite television provider Dish Network. While the Blockbuster brand has mostly been retired, Dish still maintains a relatively small number of Blockbuster franchise agreements, which allows some stores to remain open in several markets.

Quick facts about Blockbuster on Demand

Parent Viacom International (1994-2004) Dish Network (2011-Present)
Founded October 19, 1985; 31 years ago (1985-10-19) Dallas, Texas
Traded as OTC Pink: BLIAQ OTC Pink: BLIBQ (BB Liquidating Inc.)
Services VHS/DVD home video rentals
Successor Sling TV Dish Movie Pack

Net Promoter Score for Top Brands compared with Blockbuster on Demand

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Entertainment is 19.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Blockbuster on Demand sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Blockbuster on Demand with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Consumer Brands / Entertainment companies with similar Net Promoter Score

Other companies with Net Promoter Score similar to Blockbuster on Demand

Net Promoter Score benchmark sources

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