Blackberry (RIM) Net Promoter Score 2021 Benchmarks

Last known Net Promoter Score is


BlackBerry Limited, formerly known as Research In Motion Limited, is a Canadian-based multinational wireless telecommunications software and mobile hardware company best known to the general public as the former developer of the BlackBerry brand of smartphones, and tablets, but is transitioning to becoming a worldwide provider of software for industrial applications and mobile device management. QNX, a subsidiary of BlackBerry, produces automotive software. BlackBerry's software and hardware products are used worldwide by various governments' agencies and by car makers and industrial plants. The company is headquartered in Waterloo, Ontario, Canada. It was founded by Mike Lazaridis and Douglas Fregin in 1984. Fregin left the company in 2007. In 1992 Lazaridis hired Jim Balsillie, and Lazaridis and Balsillie served as co-CEOs until January 22, 2012. In November 2013, John S. Chen took over as CEO. His initial strategy was to subcontract manufacturing to Foxconn, and to focus on software technology. Currently, his strategy includes licensing partnerships with device manufacturers.

Quick facts about Blackberry (RIM)


March 7, 1984; 33 years ago (1984-03-07) (as Research In Motion Ltd.) Waterloo, Ontario, Canada


BlackBerry Messenger BlackBerry BlackBerry Enterprise Server BlackBerry Internet Service QNX

Traded as


Key people

John S. Chen (Executive Chairman & CEO)

Formerly called

Research in Motion (1984–2013)

Consumer Brands / Electronics companies with similar Net Promoter Score

Company Score
Blackberry (RIM) 21
IBM 27
Acer 28
BlackBerry 28
Dell 28
HP 29
Nokia 30
Best Buy 31
HTC 32
Philips 33

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Blackberry (RIM)'s NPS of 21 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Electronics is 45.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Blackberry (RIM) sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Blackberry (RIM) with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

What is Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.

We have founded in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues. is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Blackberry (RIM)

Company Industry Score
Hulu Plus Consumer Brands / Entertainment 21
Asda Consumer Brands / Grocery 21
Blackberry (RIM) Consumer Brands / Electronics 21
Univision Consumer Brands / Entertainment 21
Gap Consumer Brands / Retail/E-tail 21
H&M Consumer Brands / Retail/E-tail 21
Coca Cola Consumer Brands / FMCG 20
Brighthouse Telecommunications / Internet Service Provider 20
General Electric Manufacturing 20
Orbitz Travel and Hospitality / Other 20

Net Promoter Score benchmark sources

Score Date Source
21 2013-04-01

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