BlackBerry Limited, formerly known as Research In Motion Limited, is a Canadian-based multinational wireless telecommunications software and mobile hardware company best known to the general public as the former developer of the BlackBerry brand of smartphones, and tablets, but is transitioning to becoming a worldwide provider of software for industrial applications and mobile device management. QNX, a subsidiary of BlackBerry, produces automotive software. BlackBerry's software and hardware products are used worldwide by various governments' agencies and by car makers and industrial plants. The company is headquartered in Waterloo, Ontario, Canada. It was founded by Mike Lazaridis and Douglas Fregin in 1984. Fregin left the company in 2007. In 1992 Lazaridis hired Jim Balsillie, and Lazaridis and Balsillie served as co-CEOs until January 22, 2012. In November 2013, John S. Chen took over as CEO. His initial strategy was to subcontract manufacturing to Foxconn, and to focus on software technology. Currently, his strategy includes licensing partnerships with device manufacturers.
|Founded||March 7, 1984; 33 years ago (1984-03-07) (as Research In Motion Ltd.) Waterloo, Ontario, Canada|
|Products||BlackBerry Messenger BlackBerry BlackBerry Enterprise Server BlackBerry Internet Service QNX|
|Traded as||TSX: BB NASDAQ: BBRY S&P/TSX 60 Component|
|Key people||John S. Chen (Executive Chairman & CEO)|
|Formerly called||Research in Motion (1984–2013)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Electronics is 45.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Blackberry (RIM) sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Blackberry (RIM) with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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