BlackBerry Limited Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

-5

BlackBerry Limited, formerly known as Research In Motion Limited, is a Canadian-based multinational wireless telecommunications software and mobile hardware company best known to the general public as the former developer of the BlackBerry brand of smartphones, and tablets, but is transitioning to becoming a worldwide provider of software for industrial applications and mobile device management. QNX, a subsidiary of BlackBerry, produces automotive software. BlackBerry's software and hardware products are used worldwide by various governments' agencies and by car makers and industrial plants. The company is headquartered in Waterloo, Ontario, Canada. It was founded by Mike Lazaridis and Douglas Fregin in 1984. Fregin left the company in 2007. In 1992 Lazaridis hired Jim Balsillie, and Lazaridis and Balsillie served as co-CEOs until January 22, 2012. In November 2013, John S. Chen took over as CEO. His initial strategy was to subcontract manufacturing to Foxconn, and to focus on software technology. Currently, his strategy includes licensing partnerships with device manufacturers.

Quick facts about BlackBerry Limited

Founded

March 7, 1984; 33 years ago (1984-03-07) (as Research In Motion Ltd.) Waterloo, Ontario, Canada

Products

BlackBerry Messenger BlackBerry BlackBerry Enterprise Server BlackBerry Internet Service QNX

Traded as

TSX: BB NASDAQ: BBRY S&P/TSX 60 Component

Key people

John S. Chen (Executive Chairman & CEO)

Formerly called

Research in Motion (1984–2013)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is BlackBerry Limited's estimated NPS of -5 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Public Utilities / Telecommunications Equipment is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If BlackBerry Limited sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of BlackBerry Limited with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to BlackBerry Limited

Company Industry Score
Time Warner Cable Telecommunications / Cable/TV service -5
Sky Telecommunications / Cable/TV service -5
Time Warner Telecommunications / Cable/TV service -5
BBC Media / Cable/TV service -5
Virgin Media Telecommunications / Cable/TV service -6
NatWest Business Banking Financial Services / Banking -6
Ocado Consumer Brands / Grocery -4
Comcast Consumer Brands / Car Manufacturers -3
Telfort Telecommunications / Wireless Carrier -3
US Airways Travel and Hospitality / Airlines -8

We have estimated the Net Promoter Score of BlackBerry Limited based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.