BlackBerry Net Promoter Score 2017 Benchmarks

Last known Net Promoter Score is

28

BlackBerry is a line of smartphones, tablets, and services originally designed and marketed by Canadian company BlackBerry Limited. These are currently designed, manufactured, and marketed by TCL Communication, BB Merah Putih, and Optiemus for the global, Indonesian, and Indian markets, respectively, continuously using the BlackBerry-brand.

BlackBerry was considered one of the most prominent smartphone vendors in the world, specializing in secure communications and mobile productivity. At its peak in September 2013, there were 85 million BlackBerry subscribers worldwide. However, BlackBerry has since lost its dominant position in the market due to the success of the Android and iOS platforms; the same numbers had fallen to 23 million in March 2016.

The BlackBerry line traditionally uses a proprietary operating system developed by BlackBerry Limited known as BlackBerry OS. In 2013, BlackBerry introduced BlackBerry 10, a major revamp of the platform based on QNX operating system. BlackBerry 10 was meant to replace the aging BlackBerry OS platform with a new system that was more in line with the user experiences of modern smartphone operating systems. The first BB10 powered device was the BlackBerry Z10, which was followed by other all-touch and keyboard-equipped models; including the BlackBerry Q10, BlackBerry Classic, BlackBerry Passport, and the BlackBerry Leap.

Net Promoter Score for Top Brands compared with BlackBerry

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Electronics is 45.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If BlackBerry sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of BlackBerry with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

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Consumer Brands / Electronics companies with similar Net Promoter Score

Company Score
Acer 28
BlackBerry 28
Dell 28
IBM 27
HP 29
Nokia 30
Best Buy 31
HTC 32
Philips 33
Motorola 33

Other companies with Net Promoter Score similar to BlackBerry

Net Promoter Score benchmark sources

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