Estimated Net Promoter Score is
Blackbaud Inc. is a supplier of software and services specifically designed for nonprofit organizations. Its products focus on fundraising, website management, CRM, analytics, financial management, ticketing, and education administration.
Blackbaud's flagship product is a fundraising SQL database software, Raiser's Edge. Revenue from the sale of Raiser’s Edge and related services accounted for thirty percent of Blackbaud’s total revenue in 2012. Other products and services include Blackbaud Enterprise CRM, Financial Edge, Education Edge, Blackbaud NetCommunity, eTapestry, Luminate Online, Luminate CRM, Friends Asking Friends, Altru museum management software and Target Analytics. In addition, Blackbaud offers consultancy services to nonprofit organizations.
Blackbaud was founded in 1981 by Anthony Bakker. The company is headquartered in Daniel Island, Charleston, South Carolina on a site shared with the Charleston Battery, a professional soccer club founded and owned by Bakker. It has additional offices in Cambridge, Massachusetts; Indianapolis, Indiana; Miami Beach, Florida; Alexandria, Virginia; San Diego, California; Austin, Texas; Emeryville, California; Washington, D.C.; Overland Park, Kansas; Lincoln, Nebraska; Toronto, Ontario; Glasgow, Scotland; London, England; Chesham, England; Sydney, Australia; and Almere, Netherlands.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Computer Software: Prepackaged Software is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Blackbaud, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Blackbaud, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Blackbaud, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.