Birks Group is a designer, manufacturer and retailer of jewellery, timepieces, silverware and gifts, with stores and manufacturing facilities located in Canada and the United States. As of June 30, 2015, it operates stores under three different retail banners: 27 Maison Birks stores across Canada, 17 Mayors stores in Florida and Georgia, and 2 Brinkhaus stores in Vancouver and Calgary. The company also operates one Rolex-branded store in Orlando. The company is headquartered in Montreal, Quebec, with American corporate offices located in Tamarac, Florida.
Birks Group was created in November 2005 through the merger of the Henry Birks and Sons Ltd. chain in Canada and the Mayors Jewelers Inc. chain in the United States.
|Key people||Jean-Christophe Bédos (CEO) Henry Birks|
|Traded as||NYSE MKT: BGI|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Consumer Specialties is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Birks Group Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Birks Group Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|U.S. Bank||Financial Services / Banking||3|
|Morrisons||Consumer Brands / Grocery||2|
|Mediacom||Consumer Brands / Entertainment||2|
|ESPN||Consumer Brands / Entertainment||2|
|Discovery Channel||Consumer Brands / Entertainment||4|
|Super 8||Travel and Hospitality / Hotels||4|
|Fifth Third Bank||Financial Services / Banking||1|
|Cleeng||Technology / Software||1|
|Accenture Consulting||Technology / Other||1|
We have estimated the Net Promoter Score of Birks Group Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.