Biogen, Inc. is an American multinational biotechnology company based in Cambridge, Massachusetts, specializing in the discovery, development, and delivery of therapies for the treatment of neurodegenerative, hematologic, and autoimmune diseases to patients worldwide.
|Products||Alprolix, Avonex, Eloctate, Fampyra, Gazyva*, Plegridy, Rituxan*, Tecfidera, Tysabri|
|Traded as||NASDAQ: BIIB NASDAQ-100 Component S&P 100 Component S&P 500 Component|
|Founders||Kenneth Murray Phillip Allen Sharp Walter Gilbert Charles Weissmann|
|Key people||Stelios Papadopoulos, Chairman Michel Vounatsos, CEO|
|Headquarters||Cambridge, Massachusetts, U.S.|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Pharmaceuticals is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Biogen sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Biogen with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|KFC||Consumer Brands / Fast Food||14|
|Liberty Mutual||Insurance / Health and Life Insurance||14|
|Lidl||Consumer Brands / Grocery||14|
|Netflix||Consumer Brands / Entertainment||13|
|FlexiGroup||Financial Services / Banking||15|
|HBO||Consumer Brands / Entertainment||15|
|PNC Banks||Financial Services / Banking||15|
|AT&T||Telecommunications / Cable/TV service||15|
|MTV||Consumer Brands / Entertainment||12|
|DirecTV||Telecommunications / Cable/TV service||12|
We have estimated the Net Promoter Score of Biogen based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.