Big Heart Pet Brands logo Big Heart Pet Brands Net Promoter Score 2018 Benchmarks

Estimated Net Promoter Score is

-8

Big Heart Pet Brands is a producer, distributor and marketer of premium quality, branded pet products for the U.S. retail market. They are based in San Francisco, CA.

Big Heart Pet Brands was previously the pet food division of Del Monte Foods prior to their 2014 sale to Del Monte Pacific Limited.

They generated approximately $2.0 billion in net sales in fiscal 2013. Their brands include Meow Mix, Kibbles 'n Bits, Milk-Bone, 9Lives, Natural Balance, Pup-Peroni, Gravy Train, Nature’s Recipe, Canine Carry Outs, and Milo’s Kitchen.

Big Heart Pet Brands also produces and distributes private label pet products.

On February 3, 2015, the J.M. Smucker Company announced the acquisition of Big Heart Pet Brands.

Quick facts about Big Heart Pet Brands

Area served United States, Canada, South America, Middle East and Indian Subcontinent
Headquarters One Maritime Plaza San Francisco, California, U.S.
Founded January 28, 2014; 3 years ago (2014-01-28)
Parent The J.M. Smucker Company (2015–present)
Website http://www.bigheartpet.com

Net Promoter Score for Top Brands compared with Big Heart Pet Brands

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Food Consumer Products is 0.



Browse NPS benchmarks

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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Big Heart Pet Brands sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Big Heart Pet Brands with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

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Other companies with Net Promoter Score similar to Big Heart Pet Brands

We have estimated the Net Promoter Score of Big Heart Pet Brands based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.