Beats Music was a subscription-based online music streaming service owned by the Beats Electronics division of Apple Inc. First developed in 2012 under the name "Daisy", the service combined algorithm-based personalization with expert music suggestions from a variety of sources. The service built upon Beats' existing consumer electronics line, and its 2012 acquisition of the similar service MOG. The service was launched in the United States on January 21, 2014.
Beats Music was acquired by Apple Inc. as part of its purchase of Beats Electronics in May 2014. Beats Music was discontinued concurrent with the launch of Apple Music on June 30, 2015. Subscriptions were migrated to the new service. Beats Music was completely discontinued on November 30, 2015.
|Launched||January 21, 2014; 3 years ago (2014-01-21)|
|Current status||Discontinued; replaced by Apple Music|
|Type of site||Internet radio, on-demand music|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Entertainment is 19.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Beats Music sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Beats Music with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Beats Music||Consumer Brands / Entertainment||30|
|Nokia||Consumer Brands / Electronics||30|
|National Research University Higher School of Economics||Education||30|
|Apple iTunes||Consumer Brands / Entertainment||30|
|Nike||Consumer Brands / Retail/E-tail||30|
|Google Play||Consumer Brands / Internet||30|
|American Express||Financial Services / Credit cards||29|
|Budweiser||Consumer Brands / FMCG||29|
|HP||Consumer Brands / Electronics||29|
|Kleenex||Consumer Brands / FMCG||31|