BBC logo BBC Net Promoter Score 2018 Benchmarks

Last known Net Promoter Score is

-5

The British Broadcasting Corporation is a British public service broadcaster. It is headquartered at Broadcasting House in London. The BBC is the world's oldest national broadcasting organisation and the largest broadcaster in the world by number of employees. It employs over 20,950 staff in total, 16,672 of whom are in public sector broadcasting. The total number of staff is 35,402 when part-time, flexible, and fixed contract staff are included.

The BBC is established under a Royal Charter and operates under its Agreement with the Secretary of State for Culture, Media and Sport. Its work is funded principally by an annual television licence fee which is charged to all British households, companies, and organisations using any type of equipment to receive or record live television broadcasts. The fee is set by the British Government, agreed by Parliament, and used to fund the BBC's radio, TV, and online services covering the nations and regions of the UK. Since 1 April 2014, it has also funded the BBC World Service, which broadcasts in 28 languages and provides comprehensive TV, radio, and online services in Arabic and Persian.

Quick facts about BBC

Key people Sir David Clementi (Chairman) Lord Hall of Birkenhead (Director-General) Anne Bulford (Deputy Director-General)
Headquarters Broadcasting House Portland Place, London, United Kingdom
Founded 18 October 1922; 94 years ago (1922-10-18)
Products Broadcasting Radio Web portals
Predecessor British Broadcasting Company

Net Promoter Score for Top Brands compared with BBC

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Media / Cable/TV service is -5.



Browse NPS benchmarks

Customer.guru survey demo

important
How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If BBC sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of BBC with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

Track Segmented Customer Satisfaction with Customer.guru

How are your customers satisfied depending on:

  • what products they purchased
  • when they placed their order
  • what number of orders they made?

    Sign up for free setup takes just 5 minutes

Other companies with Net Promoter Score similar to BBC

Net Promoter Score benchmark sources

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.