BASF SE is a German chemical company and the largest producer in the world. The BASF Group comprises subsidiaries and joint ventures in more than 80 countries and operates six integrated production sites and 390 other production sites in Europe, Asia, Australia, the Americas and Africa. Its headquarters is located in Ludwigshafen, Germany. BASF has customers in over 200 countries and supplies products to a wide variety of industries. Despite its size and global presence, BASF has received relatively little public attention since abandoning its consumer product lines in the 1990s.
At the end of 2015, the company employed more than 122,000 people, with over 52,800 in Germany alone. In 2015, BASF posted sales of €70.4 billion and income from operations before special items of about €6.7 billion. The company is currently expanding its international activities with a particular focus on Asia. Between 1990 and 2005, the company invested €5.6 billion in Asia, for example in sites near Nanjing and Shanghai, China and Mangalore in India.
|Products||Chemicals, plastics, performance chemicals, catalysts, coatings, crop technology, crude oil and natural gas exploration and production|
|Key people||Jürgen Hambrecht (Chairman of the supervisory board), Kurt Bock (CEO and Chairman of the executive board)|
|Traded as||FWB: BAS OTCQX: BASFY BSE: 500042 NSE: BASF|
|Founded||1865; 152 years ago (1865)|
|Total assets||€76.50 billion (end 2016)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Diversified is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If BASF sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of BASF with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of BASF based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.