Estimated Net Promoter Score is
BankUnited is a savings and loan association based in Miami Lakes, Florida. It was seized by U.S. financial regulators and immediately handed over to a new holding company, BankUnited, Inc., which trades on the New York Stock Exchange under the symbol BKU, on 21 May 2009, in the second largest bank failure of the Financial crisis of 2007–2010. The latest information before the bankruptcy credited BankUnited with about 2.1% of all deposits in Florida, ranking it 8th in the state.
BankUnited was founded in 1984 and specialized in nonresident alien mortgages for foreigners wanting to buy Florida real estate; by June 2008 this type of mortgage accounted for 11.4% of the bank's loans. At the time, it was known as BankUnited, FSB and a subsidiary of BankUnited Financial Corporation, which filed Chapter 11 bankruptcy as a result of the above seizure. BUFC's last known symbol was "BKUNQ" on OTC Pink.
After being told by the FDIC in April 2009 to increase its capital or sell itself, then failing to succeed at either, the bank portion of BankUnited was seized by the Office of Thrift Supervision on 21 May 2009 and handed over to the Federal Deposit Insurance Corporation. The FDIC immediately transferred control to a private equity group led by former North Fork Bank president John Kanas. The new BankUnited assumed $12.7 billion in assets and $8.3 billion in nonbrokered deposits. The new holding company is owned by W.L. Ross; Blackstone Group; The Carlyle Group; Centerbridge Partners; LeFrak Organization, Inc.; The Wellcome Trust; Greenaap Investments Ltd.; and East Rock Endowment Fund.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Finance / Savings Institutions is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If BankUnited, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of BankUnited, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of BankUnited, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.