Bank of America Corp. Net Promoter Score 2019 Benchmarks

Estimated Net Promoter Score is

12

Bank of America is a multinational banking and financial services corporation headquartered in Charlotte, North Carolina. It is ranked 2nd on the list of largest banks in the United States by assets. As of 2016, Bank of America was the 26th largest company in the United States by total revenue. In 2016, it was ranked #11 on the Forbes Magazine Global 2000 list of largest companies in the world.

Its acquisition of Merrill Lynch in 2008 made it the world's largest wealth management corporation and a major player in the investment banking market. As of December 31, 2016, it had US$886.148 billion in assets under management.

As of December 31, 2016, the company held 10.73% of all bank deposits in the United States. It is one of the Big Four banks in the United States, along with Citigroup, JPMorgan Chase and Wells Fargo—its main competitors. Bank of America operates—but does not necessarily maintain retail branches—in all 50 states of the United States, the District of Columbia and more than 40 other countries. It has a retail banking footprint that serves approximately 46 million consumer and small business relationships at 4,600 banking centers and 15,900 automated teller machines.

Quick facts about Bank of America Corp.

Founded

October 17, 1904; 112 years ago (1904-10-17) (as Bank of Italy) February 1930; 87 years ago (1930-02) (as Bank of America) October 1998; 18 years ago (1998-10) (current)

Products

Consumer banking, corporate banking, insurance, investment banking, mortgage loans, private banking, private equity, wealth management, credit cards,

Number of locations

4,600 retail financial centers & approximately 15,900 automated teller machines

Rating

Long Term Senior Moody's: Baa1 (10/2016) S&P: BBB+ (10/2016) Fitch: A (10/2016)

Divisions

Bank of America Home Loans, Bank of America Merrill Lynch

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Bank of America Corp.'s estimated NPS of 12 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Commercial Banks is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Bank of America Corp. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Bank of America Corp. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Bank of America Corp.

Company Industry Score
DirecTV Telecommunications / Cable/TV service 12
MTV Consumer Brands / Entertainment 12
AXA Financial Services / Banking 12
Showtime Consumer Brands / Entertainment 11
KPN Telecommunications / Wireless Carrier 11
Blockbuster on Demand Consumer Brands / Entertainment 11
Google Consumer Brands / Internet 11
Netflix Consumer Brands / Entertainment 13
TD Bank Financial Services / Banking 10
Liberty Mutual Insurance / Health and Life Insurance 14

We have estimated the Net Promoter Score of Bank of America Corp. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.