Estimated Net Promoter Score is
Banco De Chile, is a Chilean bank and financial services company with headquarters in Santiago. It is a commercial bank that provides a complete range of financial services to a client base, which includes large corporations, SMEs and private clients. As of December 31, 2012, Banco De Chile has a national network of 434 branches, 1,915 ATMs and other electronic channels of distribution.
According to 2013 year end figures, it is the second biggest banking group in Chile by total assets, behind Banco Santander-Chile and ahead of BBVA Chile and has a market share of 19% in terms of loans. It is the biggest bank in the country by total earnings. Since 2008, it has been jointly controlled by the Chilean conglomerate Quiñenco group and US bank Citigroup.
Operations are organized around six main commercial divisions: large corporations, SMEs, private clients, consumer finance, international banking and capital markets. Additionally, subsidiaries offer securitization, securities brokerage, mutual investment and bottomry, insurance and factoring, among others. Outside Chile, the Bank has had a branch in New York for more than 20 years and has branches in Miami, São Paulo, Buenos Aires, Mexico City and Hong Kong providing international services.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Finance / Commercial Banks is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Banco De Chile sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Banco De Chile with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Banco De Chile based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.