Estimated Net Promoter Score is
Bradesco is one of the biggest banking and financial services companies in Brazil. Bradesco was the largest private bank in Brazil until Banco Itaú and Unibanco merged in 2009. Bradesco is headquartered in the city of Osasco, in the metropolitan area of São Paulo, and has 5,314 branches, 4,834 Service Branches and 38,430 “Bradesco Expresso” Units, the correspondent bank through partnerships with supermarkets, drugstores, department stores and other retail chains. It is currently the third largest Brazilian bank by total assets.
Bradesco customers can also use 34,859 “Bradesco Dia&Noite” Automatic Teller Machines and 12,975 ATMs of the Banco24Horas, a Brazilian third-party ATM network.
The Bank is a pioneer in using the ATM biometric reading system “Segurança Bradesco na Palma da Mão” in Brazil, which enables customers to be identified using the vascular pattern of their hands, serving as a complementary password, available at 31,474 Bradesco ATMs and 5,549 Banco24Horas ATMs.
Bradesco offers Internet Banking, insurance, pension plans, annuities, credit card services for customers, and savings bonds. The bank also provides personal and commercial loans, as well as leasing services. Internationally, Bradesco have one branch in New York and two in Grand Cayman, and banking or financial subsidiaries or affiliates in London, Luxembourg, Hong Kong, Buenos Aires, Grand Cayman, Tokyo and Mexico.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Finance / Major Banks is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Banco Bradesco Sa sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Banco Bradesco Sa with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Banco Bradesco Sa based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.