Ball Corporation is an American company headquartered in Broomfield, Colorado, that is best known for its early production of glass jars, lids, and related products used for home canning. Since its founding in Buffalo, New York, in 1880, when it was known as the Wooden Jacket Can Company, the Ball company has expanded and diversified into other business ventures, including aerospace technology, and became the world's largest manufacturer of recyclable metal beverage and food containers.
The Ball brothers renamed their business the Ball Brothers Glass Manufacturing Company, incorporated in 1886. Its headquarters, as well as its glass and metal manufacturing operations, were relocated to Muncie, Indiana, by 1889. The business was renamed the Ball Brothers Company in 1922 and the Ball Corporation in 1969. It became a publicly traded stock company on the New York Stock Exchange in 1973. Ball exited the home canning business in 1993. (Alltrista, a former subsidiary of Ball Corporation, spun off as a separate company and was renamed Jarden Corporation. Jarden is licensed to use the Ball registered trademark on its line of home-canning products, including glass jars and lids.)
|Products||Metal containers, Packaging, Space manufacturing|
|Traded as||NYSE: BLL S&P 500 Component|
|Revenue||US$14.630 Billion (FY 2013)|
|Headquarters||Broomfield, Colorado, U.S.|
|Operating income||US$468.6 million (FY 2011)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Packaging, Containers is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Ball sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Ball with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Ball based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.