Baker Hughes is an American industrial service company, it is one of the world's largest oil field services companies. It operates in over 90 countries, providing the oil and gas industry with products and services for oil drilling, formation evaluation, completion, production and reservoir consulting. Baker Hughes has its headquarters in the America Tower in the American General Center in Neartown, Houston.
|Revenue||US$ 22.364 billion (2013) US$ 21.361 billion (2012)|
|Total assets||US$ 27.934 billion (2013) US$ 26.689 billion (2012)|
|Total equity||US$ 17.912 billion (2013) US$ 17.268 billion (2012)|
|Operating income||US$ 1.949 billion (2013) US$ 2.192 billion (2012)|
|Net income||US$ 1.096 billion (2013) US$ 1.311 billion (2012)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Oil and Gas Equipment, Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Baker Hughes sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Baker Hughes with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Baker Hughes based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.