Babcock International Group plc is a British multinational corporation headquartered in the United Kingdom, which specialises in support services managing complex assets and infrastructure in safety- and mission-critical environments. Although the company has civil contracts, its main business is with public bodies, particularly the UK Ministry of Defence and Network Rail. The company has four operating divisions with overseas operations based in Africa, North America & Australia.
Babcock is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
|Subsidiaries||Cavendish Nuclear Babcock Mission Critical Services Onshore Babcock Mission Critical Services Offshore Babcock Mission Critical Services (Australia) Babcock Mission Critical Services Italia Babcock Mission Critical Services España Norsk Helikopterservice Scandinavian AirAmbulance Babcock Marine WRN Broadcast Conbras Serviços Técnicos de Suporte LTDA|
|Key people||Mike Turner (Chairman) Archie Bethel (CEO)|
|Founded||1891; 126 years ago (1891)|
|Revenue||UK£4,842.1 million (2016)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Industrial Machinery is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Babcock & Wilcox sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Babcock & Wilcox with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|McDonald's||Consumer Brands / Fast Food||-8|
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|US Airways||Travel and Hospitality / Airlines||-8|
|marks & spencer||Consumer Brands / Grocery||-10|
|NatWest Business Banking||Financial Services / Banking||-6|
|Virgin Media||Telecommunications / Cable/TV service||-6|
|Amazon Prime||Consumer Brands / Entertainment||-11|
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|Time Warner||Telecommunications / Cable/TV service||-5|
We have estimated the Net Promoter Score of Babcock & Wilcox based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.