Estimated Net Promoter Score is
The Axiall Corporation has historically been a major manufacturer and marketer of chlorovinyls. With the acquisition of Royal Group Technologies the company is now also a major producer of building materials ranging from piping and siding to window profiles, decking, and fencing.
The company operates 47 locations in numerous states such as Mississippi, Louisiana, Oklahoma, Michigan, Tennessee, and Texas, and is headquartered in Atlanta, Georgia. As of November, 2007 the company employed 6,214 full-time individuals.
The Georgia Gulf Corp. became the Axiall Corp. with the completion of its $2 billion acquisition of PPG Industries Inc.'s chlor-alkali and derivatives business in 2013.
In 2014, Axiall entered a joint venture with Shriram Polytech India, forming Shriram Axiall. The two companies partnered together "to provide a technological thrust to the PVC offering for different industries".
Aug. 31, 2016—Westlake Chemical Corporation. The combined company will be the third-largest chlor-alkali producer and the second-largest polyvinyl chloride producer in North America.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Chemicals is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Axiall sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Axiall with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Axiall based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.