Axalta Coating Systems Ltd. Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

-7

Axalta Coating Systems is a coatings company headquartered in Philadelphia, PA that develops and manufactures coatings for light and commercial vehicles, industrial, and refinish applications. The firm does business in 130 countries, has nearly 13,000 employees, and has more than 100,000 customers.

Axalta first developed its products in 1866 for carriages before moving to automotive painting. Previously known as DuPont Performance Coatings, the company was rebranded as Axalta Coating Systems upon being purchased by The Carlyle Group in 2013. Axalta went public on the NY Stock Exchange in November of 2014 and since then has become fully independent. Carlyle Group exited their last ownership stake in Axlta in 2015.

The company was the sponsor of four-time NASCAR champion Jeff Gordon and the No. 24 Hendrick Motorsports car, a relationship which dated back to Gordon's first Sprint Cup Series race in 1992. Axalta currently sponsors Gordon's former HMS teammate Dale Earnhardt Jr. and the No. 88 car.

Quick facts about Axalta Coating Systems Ltd.

Brands

Abcite, Alesta, AquaEC, Cromax, Imron, Spies Hecker, Standox, Voltatex

Headquarters

Philadelphia, Pennsylvania, United States

Key people

Charles Shaver (CEO and Chairman)

Founded

1866; 151 years ago (1866)

Website

www.axaltacs.com

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Axalta Coating Systems Ltd.'s estimated NPS of -7 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Basic Industries / Paints / Coatings is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Axalta Coating Systems Ltd. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Axalta Coating Systems Ltd. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Axalta Coating Systems Ltd.

Company Industry Score
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NatWest Business Banking Financial Services / Banking -6
Virgin Media Telecommunications / Cable/TV service -6
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Sky Telecommunications / Cable/TV service -5
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marks & spencer Consumer Brands / Grocery -10

We have estimated the Net Promoter Score of Axalta Coating Systems Ltd. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.